Case study
O'Neill Trees & Timber: one connected system from enquiry to finished job
Where they started
OT&T had been running on HubSpot and Google Drive alongside separate pricing, document and operational processes, the same kind of patchwork most businesses end up with as they grow: one tool for tracking leads, another for files, and a manual process stitching the rest together by hand. Their documents, quotes, invoices and risk assessments were all created manually without one unified template. Staff used whatever they had to hand, which caused confusion when onboarding somebody new, and there was no single dashboard showing the real money coming in or going out.
What was built
A single joined-up system connecting the CRM, bespoke estimating rules, AI-assisted quote creation, client proposals, risk assessments, invoices and follow-up todos - all built around one job record, so nothing has to be re-entered or copied between tools as a job moves from enquiry to completion:
- CRM and job pipeline
- Bespoke pricing calculator
- AI-assisted quoting
- Proposals and approvals
- Risk assessments
- Invoices and todos